Prioritise fixing inbound links from traffic-heavy websites or for your most important pages. You can also balance results with resource efficiency when reaching out to website owners.

However, if the website owner does not reply or update the link, implementing a redirect is a better-than-nothing approach to avoid losing all the ‘link juice’ given from the referring domain.

Reaching out to your content partners may also open up new opportunities for backlinks. By doing so, you ensure that all the PageRank is going to a live page. The better method for fixing 404’s is to contact the website owner and ask them to update the link to another relevant page. Ahrefs is one of the best SEO tools on the market, with an extensive database of crawled pages and a host of analytical tools with detailed reports. Otherwise, we will probably see it as a soft 404″. Google has confirmed on multiple occasions: “301 redirecting makes sense if you have a 1:1 replacement. Overusing 301 redirects as a quick fix can hurt your site’s ranking ability when the new page does not replace the original quality. If your inbound links are returning 404 errorsĪn easy fix is to 301 redirect the linked page to an updated or replacement page.īe cautious, however.

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